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 SERVICES:
Strategic Business Planning
ABS takes a “coaching” approach to the business planning process by providing our
clients with outside expertise and guidance. Specifically, ABS helps our clients
to overcome obstacles and streamline learning curves during the planning process.
This includes, but is not limited to, formulating sales and marketing strategies,
providing extensive research resources, and by implementing proven methods for successfully
creating a plan that will attract the attention of investors and/or loan providers
Standard Business Plan Outline
1. Executive Summary
2. Company Description
3. Product or Service
4. Market Analysis
5. Strategy and Implementation
6. Web Plan Summary
7. Management Team
8. Financial Analysis
Click here to view the Expanded Business Plan Outline
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Business Plan Review
ABS has more than 100 years cumulative experience, and ABS has written strategic
business, marketing, and sales plans for dozens of companies. The Plan Review service
is an expert evaluation of a plan's completeness, credibility, detail, and potential
success.
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Brand Management Planning
Brand management is the application of marketing techniques to a specific product,
product line, or brand. ABS seeks to increase our client’s product's perceived value
to the customer and thereby increase our client’s brand franchise and brand equity.
Our objective is to increase sales and perceived value of our client’s product,
product line, or brand in a manner that will differentiate their products from the
competition.
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Category Management
Planning
ABS knows that Category Management is a science that requires an art for execution
of your strategy. ABS knows how to balance the combination of both science and art
to meet the total needs of our client and their retail partners. ABS integrates
both Merchandising and Category Management strategies to gain higher rates of compliance
and execution, as well as faster 'speed to market' of new items.
With over 15 years of category management experience, ABS offers the following services:
Client/customer scorecarding analysis
Consumer insight analysis
Customer/category reviews analysis
Promotional Management analysis
Syndicated data analysis
Our category management objective is to make strategic merchandising, assortment,
pricing and shelving decisions for your products.
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Consumer Marketing
ABS is your in-house business development, consumer promotion consultancy. We provide
strategic promotional planning, innovative advertising and marketing program development.
Whether competing for share of mind - or share of market - our programs produce
consumer awareness, build brand equity, and increase sales.
Companies look to ABS to increase their levels of performance in sales and marketing
by developing plans and process capabilities to:
Build strategic plans for multiple channels, audiences, and brands.
Measure the performance of the strategies implemented.
Measure the effectiveness sales teams, ensuring they fulfill the strategic intent.
Optimize the business processes that support the marketing and sales efforts.
Ensure that the skills of the sales and marketing teams are continually refreshed.
Whatever your strategic business planning needs might be, ABS can create, recreate
or evolve a solution to achieve your objectives.
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Financial Analysis
and Planning
ABS knows how important financial analysis and planning is to your business success.
That’s why ABS takes a “coaching” approach to the financial analysis and planning
process by providing our clients with outside expertise and guidance.
Advanced Business Strategies LLC takes the approach that financial analysis is conducted
to assess the value of your company. Additionally, ABS believes “value” is defined
as the sum of future benefits derived from earnings, or some other flow of cash.
Therefore, ABS helps our clients with each of the standard analyses that every business
ought to include in their strategic planning process:
Cash flow is the most important. Businesses run on cash. No business plan is complete
without a cash flow plan.
Profit and loss, incorporating sales, cost of sales, operating expenses, and profits.
This of course is also a pro forma income statement. In most cases it should show
sales less cost of sales as gross margin, and gross margin less operating expenses
as profit before interest and taxes (also called gross profit and contribution to
overhead). Normally there is also a projection of interest, taxes, and net profits.
Pro-forma balance sheet: Aside from cash and income, there is the balance of assets,
liabilities, and capital.
Sales forecast: The form may vary to suit the business, but it is hard to imagine
a plan without a sales forecast. Some plans forecast in excruciating detail, some
summarize, but the forecast should be there. In the simplest of plans, the sales
forecast might be a single line in the pro-forma income statement.
Personnel plan: Personnel costs are so intimately related to fixed costs that they
should often be set aside and discussed. In some simple plans, they too, like the
sales forecast, can be just a line or two in the income statement.
Business ratios: The numbers are there, when there is pro-forma income, cash, and
balance sheet, so the ratios can be calculated. This isn’t as necessary for an internal
plan as for one for bankers and investors, but some key ratios are almost always
a good idea. They should probably include some profitability ratios like gross margin,
return on sales, return on assets, and return on investment; plus some liquidity
ratios such as debt to equity, current ratio, and working capital. You already know
which ratios you like to use, and how to calculate them. A banker will have a similar
view.
Break-even analysis: Most of the break-even analyses included with business plans
have little value—more on that later—but most bankers and analysts like to see them.
Market forecast: Aside from the sales forecast, which is essential, a market forecast
is also a good idea. How many potential customers are there? How does market growth
stand to impact this business?
At ABS, we believe that financial analysis and planning is not a “product”... it
is a process. With ABS, our clients receive specific financial analysis to accomplish
the goals and objectives they establish.
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Supply Chain Management
Planning
Advanced Business Strategies LLC believes supply chain management (SCM) is the process
of planning, implementing, and controlling the operations of the supply chain with
the purpose to satisfy customer requirements as efficiently as possible. Therefore,
our focus of supply chain management encompasses the strategic planning, development,
and management of all activities involved in sourcing and procurement, conversion,
and all logistics management activities from point-of-origin to point-of-consumption.
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Technology Planning
ABS understands our clients demand Internet-based and satellite application solutions
to streamline business activities for managing promotions, new items, and sales
reporting. ABS is ready to offer Internet-based solutions to coordinate and share
information electronically to improve business productivity and eliminate duplicate
efforts.
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