Strategic Business Planning

ABS takes a "coaching" approach to the business planning process by providing our clients with outside expertise and guidance. Specifically, ABS helps our clients to overcome obstacles and streamline learning curves during the planning process. This includes, but is not limited to, formulating sales and marketing strategies, providing extensive research resources, and by implementing proven methods for successfully creating a plan that will attract the attention of investors and/or loan providers.


Standard Business Plan Outline
1. Executive Summary
2. Company Description
3. Product or Service
4. Market Analysis
5. Strategy and Implementation
6. Web Plan Summary
7. Management Team
8. Financial Analysis

Supply Chain Management Planning

Advanced Business Strategies LLC believes supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible. Therefore, our focus of supply chain management encompasses the strategic planning, development, and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities from point-of-origin to point-of-consumption.

Financial Analysis and Planning

ABS knows how important financial analysis and planning is to your business success. That’s why ABS takes a "coaching" approach to the financial analysis and planning process by providing our clients with outside expertise and guidance.

Advanced Business Strategies LLC takes the approach that financial analysis is conducted to assess the value of your company. Additionally, ABS believes "value" is defined as the sum of future benefits derived from earnings, or some other flow of cash.

Therefore, ABS helps our clients with each of the standard analyses that every business ought to include in their strategic planning process:

  • Cash flow is the most important. Businesses run on cash. No business plan is complete without a cash flow plan.
  • Profit and loss, incorporating sales, cost of sales, operating expenses, and profits. This of course is also a pro forma income statement. In most cases it should show sales less cost of sales as gross margin, and gross margin less operating expenses as profit before interest and taxes (also called gross profit and contribution to overhead). Normally there is also a projection of interest, taxes, and net profits.
  • Pro-forma balance sheet: Aside from cash and income, there is the balance of assets, liabilities, and capital.
  • Sales forecast: The form may vary to suit the business, but it is hard to imagine a plan without a sales forecast. Some plans forecast in excruciating detail, some summarize, but the forecast should be there. In the simplest of plans, the sales forecast might be a single line in the pro-forma income statement.
  • Personnel plan: Personnel costs are so intimately related to fixed costs that they should often be set aside and discussed. In some simple plans, they too, like the sales forecast, can be just a line or two in the income statement.
  • Business ratios: The numbers are there, when there is pro-forma income, cash, and balance sheet, so the ratios can be calculated. This isn’t as necessary for an internal plan as for one for bankers and investors, but some key ratios are almost always a good idea. They should probably include some profitability ratios like gross margin, return on sales, return on assets, and return on investment; plus some liquidity ratios such as debt to equity, current ratio, and working capital. You already know which ratios you like to use, and how to calculate them. A banker will have a similar view.
  • Break-even analysis: Most of the break-even analyses included with business plans have little value—more on that later—but most bankers and analysts like to see them.
  • Market forecast: Aside from the sales forecast, which is essential, a market forecast is also a good idea. How many potential customers are there? How does market growth stand to impact this business?

Business Plan Review


ABS has more than 100 years cumulative experience, and ABS has written strategic business, marketing, and sales plans for dozens of companies. The Plan Review service is an expert evaluation of a plan's completeness, credibility, detail, and potential success.

Brand Management Planning

Brand management is the application of marketing techniques to a specific product, product line, or brand. ABS seeks to increase our client’s product's perceived value to the customer and thereby increase our client’s brand franchise and brand equity. Our objective is to increase sales and perceived value of our client’s product, product line, or brand in a manner that will differentiate their products from the competition.

Technology Planning


ABS understands our clients demand Internet-based and satellite application solutions to streamline business activities for managing promotions, new items, and sales reporting. ABS is ready to offer Internet-based solutions to coordinate and share information electronically to improve business productivity and eliminate duplicate efforts.


Category Management Planning

ABS knows that Category Management is a science that requires an art for execution of your strategy. ABS knows how to balance the combination of both science and art to meet the total needs of our client and their retail partners. ABS integrates both Merchandising and Category Management strategies to gain higher rates of compliance and execution, as well as faster 'speed to market' of new items.

With over 15 years of category management experience, ABS offers the following services:

  • Client/customer scorecarding analysis
  • Consumer insight analysis
  • Customer/category reviews analysis
  • Promotional Management analysis
  • Syndicated data analysis

Our category management objective is to make strategic merchandising, assortment, pricing and shelving decisions for your products.

Consumer Marketing

ABS is your in-house business development, consumer promotion consultancy. We provide strategic promotional planning, innovative advertising and marketing program development. Whether competing for share of mind - or share of market - our programs produce consumer awareness, build brand equity, and increase sales.

Companies look to ABS to increase their levels of performance in sales and marketing by developing plans and process capabilities to:

  • Build strategic plans for multiple channels, audiences, and brands.
  • Measure the performance of the strategies implemented.
  • Measure the effectiveness sales teams, ensuring they fulfill the strategic intent.
  • Optimize the business processes that support the marketing and sales efforts.
  • Ensure that the skills of the sales and marketing teams are continually refreshed.

Whatever your strategic business planning needs might be, ABS can create, recreate or evolve a solution to achieve your objectives.


Contact us via phone (866) 577-8822 or via Email. Copyright © 2013 Advanced Business Strategies, LLC. All rights reserved.